Posts Tagged ‘reputation

08
Jul
13

Death of a Sale

Death of a SaleLike many business owners, I get approached by individuals trying to sell me their services or products. You’d think in this day and age that certain approaches would have died decades ago, and yet I still hear them, repeatedly.

To sell successfully, you first have to sell yourself. If you don’t have a pleasing approach or reputation, you aren’t going to be signing many clients. You want to be able to say you nailed it, not you killed it. In life, I may have to suffer fools gladly, but that doesn’t include foolish salespeople. Here are the top three ways to guarantee within the first thirty seconds that I will never do business with you.

  1. The “No One Knows You Exist” Approach. I find this used most often by groups selling SEO (search engine optimization) services. If I had a nickel for every time a salesperson called me or sent me an email stating that I was “unfindable” on the web I would be a rich woman. Telling someone that they are invisible will never persuade them they need your services, especially when coming from a complete stranger. Just who do you think you are? Leading with a negative will guarantee a quick end to the phone call or a one-way trip to my spam folder.
  2. The “You’re Nothing Without My Product” Approach. This person will compliment your product offerings then explain how it has a glaring hole because you do not carry their product. After all, you would be so much more successful if you did! I’m not sure how telling a business owner they are incomplete without you will get you any purchase orders either. I steer clear of people who think it’s all about them. This goes double for salespeople with this egotistical approach. There is no room for arrogance in sales.
  3. The “Your Reputation Precedes You” Approach. Before I engage in business with anyone, I check them out. You can find out anything about any person or business these days. I once had a now-defunct management consulting firm hand me a business card with a Better Business Bureau credential on it. When I looked them up online, they were under investigation and had a BBB rating of “F”. You can also find lawsuits, unpaid bills, and unfavorable reviews online. Sales people need to remember that their personal reputation and the reputation of their company precedes them. I don’t care about how much money you can make me; if I can’t trust you, I ain’t buyin’.

Always remember that sales is about getting people to like you, trust you, and feel that you are going to offer them value. So avoid these poisonous behaviors lest you kill any chance of a deal with the first words out of your mouth.

Death of a Sale

18
Jan
13

Manipulation with an expectation of vindication

humorkharma

“While we are free to choose our actions, we are not free to choose the consequences of our actions.” Stephen R. Covey

This week international sports-cycling legend Lance Armstrong publicly admitted that he had doped during all seven of his Tour de France victories. This was after years of denial, lying during testimonies, and attacks on those who spoke the truth.

While falls from grace sometimes never happen publicly, with some taking their secrets to the grave, there is no hiding when you do bad things. It all comes out. Karma may not hit you on the head in this lifetime, but it certainly will in the next.

Armstrong’s career was built on ill-gotten gains. It’s no different than conning an old lady out of her savings even if you use that money to feed the poor. You did “good” at the expense of doing “bad” and that is inexcusable. In legalese, they call it the fruit of the poisonous tree doctrine: any evidence gained illegally is tainted whether it is accurate or not.

Defenders point to the good he did to help children through his philanthropy and the Livestrong Foundation. Their rationalization is rooted in Machiavellianism where the end justifies the means. Even the Good Book says “Treasures gained dishonestly profit no one, but righteousness rescues from death.”(Proverbs 10:2)

Like any publisher, I look for authors whose work embodies the philosophy and ethics of our readership. I take their written word as proof of their beliefs since most of the time I do not meet them in person. One particular author wrote an extraordinary book of high standards exhorting the reader to live their life in a truthful manner. As soon as the book came out, I discovered the author was not who they represented themselves to be. I immediately pulled the book from our website and other promotional channels. You see, even if it sold 100 Million copies and made me rich beyond my wildest dreams, I don’t want to profit from the fruit of the poisonous inkwell.

No one should be punished for the rest of their lives for white collar crime but if they think an apology and restitution erases the consequences of their actions they are idiots. Trust is like a sheet of paper. Once you wrinkle it up, even though you smooth it out there will always be creases and it will never be seamless again. Think Before you Act, should be changed to Think of the Consequences Before You Act. We can justify anything to ourselves due to our inherently selfish, short-sighted natures. But if we take the next step and consider how this will affect everyone else on the planet, it just might save us from crumpling up everything good we’ve written on the pages of our lives.

04
Mar
11

the enemy of my enemy may still be my enemy

“Associate with men of good quality if you esteem your own reputation; for it is better to be alone than in bad company.” George Washington

Former President George W. Bush recently declined to be on the same stage as WikiLeaks founder Julian Assange at a leadership conference in Denver, Colorado. Whichever side you are on in this debate, I respect someone who stands on their morals and says, “I’m not going to associate with a reputation that is so at odds with my own.”

There’s an Arab proverb which states “The enemy of my enemy is my friend.” There’s also the popular starlet slang term, “Frenemy”, which is an enemy disguised as a friend. In contemporary society, it is acceptable to be mixed into one big crowd. If you’re not comfortable with this, you’re labeled intolerant or unable to hold your own in a debate.

The professional reality is, however, that whom you choose to be seen with, associate with, and even share the stage with is critical. And who you can publically discredit or personally disrespect should have nothing to do with it. It has to do with your integrity and your loyalty.

We’re all big kids; I get that. Everyone has a choice to interact or to be associated with whomever they want. But it’s impossible for me to be affiliated with someone who I know has been disrespectful, vengeful, or criminal to someone or something I hold in high esteem.

Don’t just stand up for yourself; stand up for the people and values you hold nearest and dearest to your heart. They are an integral part of your character. And remember, if you don’t stand for something, you’ll fall for anything.




Tremendous Tracey


CEO Tremendous Life Books. Book Evangelist

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