Posts Tagged ‘marketing

03
Sep
13

If you build it they will come

_MG_9515It’s finally finished, the motivational Mecca in Mechanicsburg known as The Charlie “T” Jones Conference Center.  The decision to build this facility gelled from several areas. One of our strengths at Tremendous Life Books is that we are content rich, meaning that not only are we are the premier publisher of motivational material, but we also possess  the most tremendous network of friends, colleagues, authors and speakers thanks to the ceaseless work of our founder, Charlie “Tremendous” Jones. As one of our top supporters, Jeffrey Gitomer, said, “People owe him a cosmic debt of gratitude.”

We also sought to capitalize on a very basic marketing principle: If you can’t get Mohammed to come to the Mountain, bring the Mountain to Mohammed. It’s much more effective for a book evangelist to bring the weary masses into our Conference Center and put on a soiree of nourishment for the body, mind, and soul, than to set up individual meetings or sales calls. The synergy of various laymen and business people sharing a book that changed their lives or turned their company around is infinite.

As a bureaucratic refugee, I am also a convert to the power of small and medium-sized businesses. They drive the world, the labors of the few, driven to actively pursue their goals, with the entrepreneurial freedom to do so. I want a place where they can find refuge, an oasis in the sea of expensive venues that gouge us for every drop of electricity we drain out of the wall.  I also wanted a much more intimate setting as my personal experience is that that’s where the magic happens. Small groups of people meeting face to face accomplish tremendous things.

And lastly, we built a conference center to honor two things: the people we meet _MG_9556and the books we read. Those who predict the future demise of books and face-to-face interaction have totally missed the boat. Books will never die and the interaction of human beings will never be replicated, I don’t care what technology we have. I’ve learned a lot in my first half-century of years as I lived all over the world and for decades sought out the next great job or title. Life isn’t about experiencing things, it’s about developing you to become the best version of yourself so you can go out and positively impact others.

We had our soft launch in August. The room was packed for the opening two nights and the speaker shared how reading just 15 minutes a day changed his life and made him what he is today. September is slated to continue bringing them in. We’ve got three book signings scheduled, a training session by one of our authors, a corporate day-long retreat, and two chamber mixers. These events will bring in hundreds of people intent on sharing their tremendous experiences with each other and, of course, buying more books. I cannot even imagine the seeds that will be sown by these individuals and cannot fathom what type of harvest they will reap. But I do know one thing: I am beyond humbled to be a part of it. If you have ever supported us in any way, words alone will never be able to thank you because you are why we were able to build it and why they will come.

You can check out all of our tremendous upcoming Charlie “T” Jones Conference Center events on our website. Hope to see you there!

21
Sep
11

i’m proud to be a coal miner’s doggie, by Mr. Blue

My Mom is not really a coal miner, but she is from Pennsyltucky, so maybe there’s a little bit of it in her. I am halfway through our “pawtograph” book tour for my book, True Blue Leadership: Top 10 Tricks from the Chief Motivational Hound. My pack picked cities we had previously lived in and partnered with small businesses and local animal rescues for our events. We’re humble hounds so this type of venue suits our nature. We worked like dogs for the last three days in a row meeting wonderful humans and hounds and yapping it up with other dog and book lovers.

Eileen Voyles, our tremendous publicist, worked hard to get us several TV appearances, radio interviews, and newspaper coverage before each of these events. They were all great successes. As we traveled from town to town, Eileen commented that this reminded her of the movie Coal Miner’s Daughter, where Loretta Lynn’s husband suggested they take a homegrown promotional tour working tirelessly to meet with all levels of disc jockeys across the South.

As we packed up our books, Frisbees, t-shirts, and doggie bandanas and headed off to the next venue, it was clear that the overwhelming majority of people who came out to each event heard about it via the radio and the newspaper or had seen a posted flyer. It’s very interesting that in today’s virtual world, the written and spoken word still have such power. Now I look forward to updating my Facebook fan page as much as the next pup, but this experience taught this old dog a new trick!

Traditional media, just like social media, is free. If the local stations like you and your story, they are more than willing to jump in and provide you the coverage. Social media is the same way, but there are still many people who don’t use it. One of the couples who attended our event was vacationing at a local bed and breakfast. When they checked in with their dog, the caretaker had seen a flyer my mom passed out to local businesses and recommended the event to them.

So the moral of this “tail” is, don’t neglect any of the marketing arrows in your quiver. If you think you can change the world with your message simply by sitting behind the computer and putting it “out there”, think again. You may hit some of the targets, but you’ll miss many others. Organic growth, where you get out there with all four paws on the ground, is still quite powerful, even in today’s Internet age. It’s just a matter of being willing to invest your time and money to promote your message, even if it means hauling boxes of books from city to city or driving all night to be on an early-morning local news show for two minutes. A tired pup is a happy pup, so get out there and work like a dog to get your message, product or service out there!

04
Aug
11

Are we living in a material world, or should I be a virtual girl?

I was on a conference call today with several tremendous individuals and the name Reid Hoffman came up. Reid is the founder of LinkedIn, which is the social-networking site for business connections. While researching Mr. Hoffman I came across an interesting quote. He recently said, “Social networks do best when they tap into one of the seven deadly sins. Facebook is ego. Zynga is sloth. LinkedIn is greed.”

As a social-networking genius, Mr. Hoffman’s honesty is refreshing. We get hammered by affiliate marketers and search-engine experts telling us these very sites are a necessity for survival in today’s marketplace. Without them, we’ll sink to the bottom of the rankings in a sea of virtuality, never to be seen again. But as a small business owner, is this all there is?

Are we simply the sum of our collective tweets, LinkedIn groups, and Facebook posts? If this is true, can businesses exist, let alone thrive, on virtual value alone? Are Facebook hugs as potent as physical hugs? Are my thousands of Twitter followers really listening to me? What’s organic and what’s synthetic in the world of all things social media?

A young boy climbed downstairs to tell his mother he was too scared to fall asleep alone in his dark room. His mother told him he had nothing to fear because God was with him. She told the little one to go upstairs and get to sleep. Thirty minutes later the little boy returned. His mother asked, “Didn’t I tell you God was with you?” He said, “Yes, but I’d prefer something with skin on.”

My father, the late Charlie “Tremendous” Jones, amassed a library of thousands of books throughout his lifetime, many of them priceless first editions and historical biographies. When he passed, those treasures made their way into countless hands to change their lives as they had his. What if he had accumulated all of these on Kindle? Could he have bequeathed his lifetime journey to others? Not until every book ever written is published in an electronic format and everyone on the planet has the same technological platforms readily available. Then, all we’ll have to worry about is sunspots, natural disasters, and world wars knocking everything off the grid.

Most people believe that the meaning of life is to leave the world a better place than they found it. Pass It On and Servant Leadership have become our mantras as we evaluate everything we do in both our professional and personal lives. Now I love social media, but I also love interacting one-on-one. I like to think I’m bilingual. I can communicate in both languages. They key, as with all things in life, is balance. As long as you walk among the material and virtual with balance, you’ll be able to get the best out of both worlds and speak to everyone in their native tongues.




Tremendous Tracey


CEO Tremendous Life Books. Book Evangelist

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