Posts Tagged ‘human interaction

04
Aug
11

Are we living in a material world, or should I be a virtual girl?

I was on a conference call today with several tremendous individuals and the name Reid Hoffman came up. Reid is the founder of LinkedIn, which is the social-networking site for business connections. While researching Mr. Hoffman I came across an interesting quote. He recently said, “Social networks do best when they tap into one of the seven deadly sins. Facebook is ego. Zynga is sloth. LinkedIn is greed.”

As a social-networking genius, Mr. Hoffman’s honesty is refreshing. We get hammered by affiliate marketers and search-engine experts telling us these very sites are a necessity for survival in today’s marketplace. Without them, we’ll sink to the bottom of the rankings in a sea of virtuality, never to be seen again. But as a small business owner, is this all there is?

Are we simply the sum of our collective tweets, LinkedIn groups, and Facebook posts? If this is true, can businesses exist, let alone thrive, on virtual value alone? Are Facebook hugs as potent as physical hugs? Are my thousands of Twitter followers really listening to me? What’s organic and what’s synthetic in the world of all things social media?

A young boy climbed downstairs to tell his mother he was too scared to fall asleep alone in his dark room. His mother told him he had nothing to fear because God was with him. She told the little one to go upstairs and get to sleep. Thirty minutes later the little boy returned. His mother asked, “Didn’t I tell you God was with you?” He said, “Yes, but I’d prefer something with skin on.”

My father, the late Charlie “Tremendous” Jones, amassed a library of thousands of books throughout his lifetime, many of them priceless first editions and historical biographies. When he passed, those treasures made their way into countless hands to change their lives as they had his. What if he had accumulated all of these on Kindle? Could he have bequeathed his lifetime journey to others? Not until every book ever written is published in an electronic format and everyone on the planet has the same technological platforms readily available. Then, all we’ll have to worry about is sunspots, natural disasters, and world wars knocking everything off the grid.

Most people believe that the meaning of life is to leave the world a better place than they found it. Pass It On and Servant Leadership have become our mantras as we evaluate everything we do in both our professional and personal lives. Now I love social media, but I also love interacting one-on-one. I like to think I’m bilingual. I can communicate in both languages. They key, as with all things in life, is balance. As long as you walk among the material and virtual with balance, you’ll be able to get the best out of both worlds and speak to everyone in their native tongues.

10
Feb
11

be a pal, not a HAL

This month our newest release is a sales book, one of the most “back to basics”, “how to personally interact with the customer” books that I’ve read.

Sales, like all other industries, is constantly changing. Technology has changed how people get pricing, locate, and even review, products. In short, everything is out there. This is great, but the bottom line is that people do business with those they know will treat them fairly and who go out of their way to provide an outstanding product or customer service. That’s the human equation. And no amount of SEO ranking can take away the importance of that in the long run.

I sold books for two years in college during my summers with the Southwestern Company. My father, the consummate salesman, told me that if I could make a sale from a cold call, I could do anything in life. In a lot of ways he was right! He also used to joke with me that I should put my head through the door, and not my foot, because then I could keep talking even when they slammed the door!

But the most important thing I learned during those summers was the criticality of the human interaction. Many feel sales is a numbers game. If I make ten calls and close one sale that means I have a conversion rate of 10%. Determine the number of sales I have to make to meet my goal and I can extrapolate the number of calls I have to make.

 But what if I made two sales calls a day and closed both of them? That’s what I did. That means I can spend a lot more quality time with each customer. I spent hours at people’s houses. They cooked me meals, shared family photos, gave me kittens, and yes, bought my encyclopedia set. It was a great product, they liked me, and that made the sale happen.

I love technology because it allows me to begin to connect with a wider audience. But in the end, it’s all about how we personally interface with each other that defines the relationship, be it sales or otherwise.




Tremendous Tracey


CEO Tremendous Life Books. Book Evangelist

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