Posts Tagged ‘coming home

11
Jan
13

four things in four years

fourFour years ago this week I made a decision that I knew was coming for the past 45 years. In the words of ole blue eyes, “I’ve lived a life that’s full, I traveled each and ev’ry highway”. But I was ready to travel the biggest unchartered course of all, and ready to no longer be doing things “My Way”. I came home to carry on what my father started.

Here are the top four things I’ve learned over the past four years that have not only kept me alive but actually enabled me to thrive.

  1. It takes time: I recently read a book review on Amazon where the reader stated, “My only disappointment with this book is that it does not offer any real secrets to becoming successful overnight.” That’s right, despite the fact that we live in a society addicted to YouTube videos and reality shows devoid of any reality, there is no such thing as an overnight success. It takes doing things repeatedly for years, sometime decades, or even a lifetime, to gain any traction. If you’re not willing to dedicate your life to sharing your gifts, then you’ve got nothing worth sharing past your 15 minutes of fame. But if you know “why” you are doing what you’re doing, time doesn’t even enter into the equation and you’ll never ask the self-serving question, “how long will it take?”
  2. No one can grow your business but you: If I had a nickel for everyone who promised me they could grow my business I’d have at least $200. The fact is none of them can do this. How do I know? I’ve hired plenty of them to do it! In doing so, I helped them grow their businesses, but after a while I realized they were the only ones in the relationship getting paid. You really are the only one who can truly take yourself to the next level. Sure, you can game the system by timing sales to produce an artificial “bestseller” but that’s not true organic and sustainable growth. I can pay to gain millions of followers on twitter. So what?? Be honest. You do the work. And always remember, if you want it bad, that’s how you’re going to get it, and usually after you paid someone else dearly for it.
  3. Eliminate the waste: My father used to tell me, “The main thing is to keep the main thing the main thing.” Never were truer words spoken. This gem applies to everything in your life. Stay focused on what you do best and to hell with the rest. And the bottom line is that you must produce a bottom line, otherwise you will not remain viable. Waste can come in the form of people that suck your time, drain your resources, and don’t do what you are paying them to do. If they are not with you, they are against you, and it’s time to eliminate them.
  4. The more you give the more you get: My father told me that the more books he gave away the more money he made. I used to assume it was because he was a salesman of unprecedented skill and star quality. But the truth of his point is that freely sharing books and what he learned from them was his way of tithing. You don’t give to get; that’s trading. You give because that is the true meaning of life. And life rewards us when we comply with this gorgeous truth. I have a plaque in the office given to my father thanking him for donating $200,000 to a particular college. I remember wondering if there would ever be a time when we could do that again in a single year. Well guess what? After four years of numerous free speeches, countless giveaways, sponsorships of wonderful people and events, and the publishing of hundreds of thousands of books, we were able to give $189,500 this year alone. Close enough: I’ll take the cigar!

People ask me how I do it. The answer is simple: stay focused, work hard, use discretion, have a purpose, and try new things. If they work continue; if they don’t discontinue. And that, my tremendous friends, is what I’ve learned in four years!

27
Sep
11

coming home

This past week I’ve had the rare opportunity to travel back to each of the towns that has meant something special to me. I’m on a book tour with my dog and we cleverly chose places that we previously lived in to launch the book. Pulling into each town is always exciting. You get to see what’s changed and what stayed the same. What highways and tollways have been incorporated to sustain the growth. What happened to your old neighborhood. It’s always “iffy” returning to the past because things are never the same. Past flames never feel the same, some of the neighbors are gone, and your house may be painted a different color or torn down altogether.

The other thing you get to see is your true friends. These are the ones who would drive clear across town in rush hour traffic to help you celebrate your first book release. Absent are the ones who feigned concern when you were the boss, or could only relate to you when you were a member of the work pack. Things do change, but true friends don’t. It’s always good to separate the wheat from the chaff repeatedly in your life so you know whom to focus your attention, time and prayers on.

I am not running the largest organization I ever have at this time in my career. It’s a small independent publishing company. It’s a lean, tight workforce. Gone are the parking spaces, trips to corporate and sexy job titles. But that’s okay. Sometimes when we make changes we tend to evaluate them based on the very superficial things such as personnel supervised, revenue, title, and perks.

As I reconnect with friends who had known me from my previous “very important jobs” I wondered what they thought about my new leg on the road of life. It was immediately obvious. They couldn’t have been happier. We were all once awash in the sea of corporate bureaucracy, but now they see that I am on solid footing. I get to make my own decisions, donate money to worthy causes, and speak out without fear of reprisal. In short, they say, I’ve finally found exactly what I’m supposed to be doing. They told me they can see it in me.  And that has been the most astonishingly tremendous aspect of coming home.

 




Tremendous Tracey


CEO Tremendous Life Books. Book Evangelist

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