Posts Tagged ‘book tour

04
Oct
11

what’s your sign?

During my dog, Mr. Blue’s, recent book tour, we set up tents and tables at each city to display his book and other marketing pieces. We had a banner with our logo on it which we hung on the back of one of the tents. At the one-year anniversary of my father, Charlie “Tremendous” Jones’, home going, we rebranded the company to include what we affectionately call the “kicking-man logo”. This outline was symbolic of my father’s classic stance where he would declare “Life Is Tremendous!” and “I’m so tired of being happy it’s wearing me out!”

In St. Louis, a woman ran up to our booth exclaiming that she almost got in a car wreck when she saw the logo and whipped a U-turn to come and see if we were who she thought we were. Turns out she had heard my father speak many times throughout her young career. In Austin, the local fire marshal came into the facility where we were holding our event to do a cursory check for emergency exits, looked at the logo, and exclaimed, “Hey, I know who that is! I read that book 25 years ago!”

So what’s the sign you’ll be recognized by long after you’re gone? Is it the cross, love, or heroism? Or is it the mighty dollar, a fabulous sports car, or a business empire? We are what we focus on, where we decide to dedicate our resources during our time on this Earth. Some of the signs we invest in will last throughout eternity and will be honored for generations to come. Pericles said, “What you leave behind is not what is engraved in stone monuments, but what is woven into the lives of others.” So what’s your sign?

21
Sep
11

i’m proud to be a coal miner’s doggie, by Mr. Blue

My Mom is not really a coal miner, but she is from Pennsyltucky, so maybe there’s a little bit of it in her. I am halfway through our “pawtograph” book tour for my book, True Blue Leadership: Top 10 Tricks from the Chief Motivational Hound. My pack picked cities we had previously lived in and partnered with small businesses and local animal rescues for our events. We’re humble hounds so this type of venue suits our nature. We worked like dogs for the last three days in a row meeting wonderful humans and hounds and yapping it up with other dog and book lovers.

Eileen Voyles, our tremendous publicist, worked hard to get us several TV appearances, radio interviews, and newspaper coverage before each of these events. They were all great successes. As we traveled from town to town, Eileen commented that this reminded her of the movie Coal Miner’s Daughter, where Loretta Lynn’s husband suggested they take a homegrown promotional tour working tirelessly to meet with all levels of disc jockeys across the South.

As we packed up our books, Frisbees, t-shirts, and doggie bandanas and headed off to the next venue, it was clear that the overwhelming majority of people who came out to each event heard about it via the radio and the newspaper or had seen a posted flyer. It’s very interesting that in today’s virtual world, the written and spoken word still have such power. Now I look forward to updating my Facebook fan page as much as the next pup, but this experience taught this old dog a new trick!

Traditional media, just like social media, is free. If the local stations like you and your story, they are more than willing to jump in and provide you the coverage. Social media is the same way, but there are still many people who don’t use it. One of the couples who attended our event was vacationing at a local bed and breakfast. When they checked in with their dog, the caretaker had seen a flyer my mom passed out to local businesses and recommended the event to them.

So the moral of this “tail” is, don’t neglect any of the marketing arrows in your quiver. If you think you can change the world with your message simply by sitting behind the computer and putting it “out there”, think again. You may hit some of the targets, but you’ll miss many others. Organic growth, where you get out there with all four paws on the ground, is still quite powerful, even in today’s Internet age. It’s just a matter of being willing to invest your time and money to promote your message, even if it means hauling boxes of books from city to city or driving all night to be on an early-morning local news show for two minutes. A tired pup is a happy pup, so get out there and work like a dog to get your message, product or service out there!

15
Aug
11

working class dog

“Happiness is when what you think, what you say, and what you do are in harmony.” Mahatma Gandhi

In Life Is Tremendous, my father and best-selling author, the late Charlie “Tremendous” Jones, recounts a time early in his insurance career when he purchased a boat. He was told this would be a great hobby to help him “get away from it all.” The problem was he was so passionate about trying to get into it all that the boat brought him stress, not relief. The reason was simple. He didn’t need to escape his job because what he did, thought, and said were all in harmony. He was that passionate about what insurance could do for people.

During the summers while my brothers and sisters and I were still living at home, summers were spent in an RV packed to the hilt with books, luggage and kids. We’d park at KOAs all across the country as my father drove us from meeting to meeting. This gypsy lifestyle was cool to me growing up. I saw the country, met lots of kids at the campgrounds, and honed my back-of-room sales skills. I learned how the marriage of work and fun worked at a very early age. Even today, to do one without the other seems very, very wrong to me.

Fast-forward to today. I, too, have a large family; however, my “kids” are felines and canines. I also get the opportunity to speak and travel across the country.  I don’t stay longer than the planned meetings to sightsee and relax because I miss my kids and doing my thing at Tremendous Life Books. I now have a better understanding why my father took advantage of the summer school breaks with these working vacations.

So when my number one canine son published his first book, True Blue Leadership: Top 10 Tricks from the Chief Motivational Hound, I figured why not repeat the same pattern? The basic premise was exactly the same: quality family time whilst spreading the word about how a book can change a life.

So we’re embarking on a six-city pawtograph tour. We’ve selected cities we’ve lived in together over the past ten years to pay tribute to all the amazing humans, hounds, and organizations that have been a part of our life. Talk about combining work and play, but then again it is the dog’s idea so it shouldn’t come as a surprise. His grandpaw would be so proud!

For details on Mr. Blue’s upcoming Stop Playing Dead book tour click here!




Tremendous Tracey


CEO Tremendous Life Books. Book Evangelist

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