Posts Tagged ‘authentic

12
Sep
11

how to shuck a huckster

One of the biggest challenges faced by business owners is choosing whom to do business with. One wrong “ally” can result in lost revenue, stolen customers, or pirated intellectual property. The best way to separate the wheat from the chaff is to align yourself with people who do things solely to help you. My father used to tell me that if you give to get, that’s not giving, that’s trading. And in today’s business world, it is imperative that we continue to find others who work for a higher good over their own personal benefit. These people are the real deal and embody the term adding value.

Make sure your closest advisors, board members, mentors, consultants, and key personnel are true evangelists for supporting your business or cause. Whether it is referring you to their clients, or simply forwarding an eBlast or tweet, they are “on your team” to promote you. Make sure they are doing this or find someone who will.

Watch out for people that won’t do anything for you without a cut. I’ve had people call me about a promising client or sale and in the same breath begin discussing their cut. I may be old school, but I truly believe Zig Ziglar’s famous quote, “You can have everything in life you want, if you will just help other people get what they want.” Again, I want to align myself with helpers, not traders.

There are plenty of consultants out there who will charge you to grow your business before they’ve delivered results. Be very careful investing upfront with anyone who doesn’t have skin in the game. If someone is really that certain or savvy about delivering the results they’ve promised, they should be more than willing to wait for the actual results.

As a publisher, we invest in authors because they can transform the lives of others. Take some time to ensure that the words are an authentic representation of the person putting the ink on the page. You can’t teach others to get their house in order unless yours is. Do your homework, get references, run appropriate checks, and remember: actions always speak louder than words. This is critical for any business, regardless of the end product or service.

Following these brief hints will ensure that you are working with those who truly have your best interests at heart. The greatest supporters in my business have come to me willingly, doing things without my request, and stepping in to provide their expertise without trying to negotiate a deal. And in helping me, I have added helping them to the top of my strategic plan.

07
Sep
11

not all who wander are lost

When I was young I had a passion for writing. I was told I was good at it. It came naturally and I enjoyed it. When it came time for college, I went the engineering route because that’s where the money and jobs were. Being a creative person in a technical field definitely had its advantages. The ability to write and communicate was always in demand so I felt actualized on both sides of the brain. The leadership training I gained during my years in the Air Force was also a plus. Looking back, even though it wasn’t my most authentic self, it was still a pretty good self, and I worked hard at each job.

When I got my first dog, Mr. Blue, I was intent on socializing him. So I signed him up to go to a tremendous doggie daycare, DogBoy’s Dog Ranch, in Austin, Texas. For four years he romped through the fields learning how to play and be a joyful canine. I’d drop him off and he’d race into the pen to join his friends. I wished, each and every time, that I could run into the area with them and spend the entire day playing rather than going to my J.O.B. But could I pay the bills hanging out with dogs all day and sharing all the amazing things we can learn from them?

Fast forward ten years. As part of my journey, I wound up back home in Pennsylvania running Tremendous Life Books, the premier publisher of motivational and leadership material. I can’t say it was planned, but I’ve always subscribed to the mantra, “Not all who wander are lost.” I’ve never been one to pass by an open door. As Yogi Berra so famously said, “When you come to a fork in the road, take it.”

So now I am a writer. And I get to bring my dog (now dogs!), to work every day. And my dog wrote a book. And we’re going on a six-city book “pawtograph” tour. And I get to give speeches with my dog about leadership and our various journeys throughout life. Had I not had all those “detours”, I wouldn’t have much to share. Sure I could go on and on about how much I love my dog, but so could every dog parent.

So in the end, despite all the wandering and forks in the road, I wound up exactly where I am supposed to be with my best friend by my side! All those previous industries and experiences helped me discover the most authentic version of myself. Best of all, I get to spend my entire time focused on the things in life that matter most to me, and make enough money not only to pay the bills, and to give back to some tremendous organizations.

I’m finally running and playing in the field where I was meant to be.




Tremendous Tracey


CEO Tremendous Life Books. Book Evangelist

Join Me On:

February 2020
M T W T F S S
« Jul    
 12
3456789
10111213141516
17181920212223
242526272829  

%d bloggers like this: